From snow-capped mountains to sandy beaches, zoos, aquariums, historic buildings, pubs and cafés, white-water rafting, spas, wildlife and wineries, and drives along Victoria’s stunning coastline, there’s always something special to see and do in Victoria.

Eat, drink and indulge your way through Victoria from the outstanding wines of the Mornington Peninsula and Yarra Valley to Melbourne’s pop-up restaurants and Murray’s picturesque riverbank cafés. Inner-city pubs, alley restaurants, hatted dining rooms, and cozy country hotels tantalize the senses. And then, you might want to wash it all down with a pint of artisan beer from a rustic brewery.

Explore the city for Mexicana, Spanish tapas, Chinatown pleasures, coffee shops, rooftop bars, and trendy Indian cuisine. Choose a route and hit the road for a weekend of indulgence by chatting with locals over beers and steak in an inner-city pub, or settle down for an opulent eight-course tasting menu.

Find the items for a very Melbourne style in your closet. Explore vast and small shops, pop-ups, and expensive boutiques presenting unique and creative apparel from Melbourne and beyond.

Find favourite designers, huge names, and niche fashion in magnificent Victorian-era arcades, department stores, laneways, and high streets.

Our indie fashion game is strong, with unique labels and intriguing shops in beautiful Melbourne venues, from the downtown to our distinct neighbourhoods. Shopping strips and boutique collections can be found in easy-to-find fashion hotspots.

Whether you’re looking for goods for a simple picnic or an elaborate banquet, you’ll be spoilt for choice in Queen Vic, Prahran, and South Melbourne markets. Explore limitless glass cabinets of delectable deli goods – tiny things, excellent cheeses, marinated everything – as well as organic wines, freshly made coffee, and delicious baked goodies.

At Fitzroy’s Rose Street Artists’ Market, you may find local artists’ artworks, jewellery, and clothing, or go to Fed Square for cheap books. In the summer, visit coastal night markets for some twilight shopping therapy, and visit suburban collectors’ markets to peruse eclectic collections of, well, everything. You’ll almost certainly discover what you’re looking for, as well as a few things you weren’t expecting.

In Victoria, there’s truly something for everybody to indulge on.