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About Alpha Car Hire

Founded in 2006, our boutique Australian company has been dedicated to providing a unique and personalised customer experience. At the core of our business is a commitment to providing affordable prices whilst delivering customer service above the industry’s standards. We believe that renting a vehicle should be a hassle-free and an enjoyable process. We work tirelessly to simplify every step, making it as easy as possible for you to hit the road and explore the breathtaking beauty of Australia.

Creating memorable moments for our customers is what drives us every day and is strongly supported through a workplace environment of honesty, accountability, respect and trust, empowering our teams to do their best!

alpha brisbane branch

Our Values

brand value honesty
brand values accountability
brand values respect
brand value trust
brand value loyalty
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our vision

Our Vision

Creating memorable moments…

our mission

Our Mission

Making your road experience easy and affordable through our commitment to best-in-class products and customer service.

Our friendly and dedicated staff will always strive to provide the best customer experience and are committed to our Customer Pledge.

Our Pledge to You

Nothing Is more important to our business than you, our Customer
We will understand your needs and exceed expectations
We are committed to provide the best service in the car hire industry

We will be fair, polite, honest and respectful in all our dealings with you
If you need something done just ask once
We value your feedback. We will listen to your concerns, suggestions and any issues you raise

Our products will be fit for purpose and safe
We strive to have the best value for money products and services
We will always innovate to provide the best products and simplify processes for you, our customer.

customer pledge

Leadership Team

karen employee

Karen Radford

Chief Executive Officer

peter employee

Peter Goeldner

Chief Financial Officer

mags employee

Magdalena Kusyk

Chief Sales & Marketing Officer

kieron employee

Kieron Mulcahy

Chief Information & Technology Officer

mel employee

Melanie Klyne

Chief People & Culture Officer

Corporate Social Responsibility

At Alpha, we firmly believe in the importance of giving back to our community. It is a fundamental aspect of our ethos, and we are proud to partner with trusted charitable organisations. Our commitment lies in providing support to these charities, enabling them to reach more families and animals in need. By working hand in hand with these organisations, we aim to make a positive impact and contribute to the betterment of society.


Join Our Team

Do you want to become part of our diverse, talented and customer focused work community?  

View our current job vacancies and look to join a team driven to employ people aligned to our values, vision, and ethics. 

join our team
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