Alpha Car Hire > Cookie Policy

Cookie Policy

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise the device you are using and provide you with better website experience.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests. Cookies in themselves do not identify the individual user, just the computer or mobile device you are using via a randomly generated identifying tag.

How we use cookies and other technologies

We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device for a set period of time or until you delete them). We use the following types of cookies for the purposes explained below:

Essential Operational

These Cookies are essential in order to enable you to move around the website and use its features, such as accessing your profile. Without these Cookies, services you have asked for, such as reserving a vehicle or payment, can not be provided.

Performance/Analysis

These Cookies collect anonymous information about how visitors use a website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These Cookies don’t collect information that identifies a visitor. All information these Cookies collect is aggregated and therefore, anonymous. The data is only used to improve how a website works.

Alpha Car Hire uses this type of Cookie for the following purposes:

Analytics: We use Google Analytics to understand better how customers are using alphacarhire.com.au to assist in managing the performance and design of alphacarhire.com.au. Google will store this information. Google’s Privacy policy is available at google.com/intl/en/policies/privacy/
Testing variations of design to improve customer experience and site performance
To analyse the use of our website and provide insights which allow us to improve the usability of the website and the customer experience

Functional

These Cookies enable alphacarhire.com.au to remember choices you make (such as your user name, language, or travel preferences) and provide enhanced, more personal features.

Strictly Necessary, Performance and Functionality Cookies

We need to use these three categories of Cookie to maintain alphacarhire.com.au’s effectiveness, ease of use, and to provide you with a seamless experience. As such, we have not offered an opportunity for these to be disabled independently, and by using our site and online services, you agree that we can place these types of Cookies on your browser.

Targeting / Advertising

These Cookies use information about your browsing on alphacarhire.com.au in order to make advertising more relevant to you and your travel needs. They are also used to limit the number of times you see an advertisement, as well as help, measure the alphacarhire.com.au, and this is shared with other organisations such as media owners.

How to manage or opt out of Cookies

If you’d prefer to restrict, block or delete Cookies from alphacarhire.com.au, you can use your browser to do this. www.aboutcookies.org gives full details of how to manage Cookies on different types of web browser.

If you decide not to allow alphacarhire.com.au as a “trusted site”, please be aware that you will be unable to use the site and should call our call centre to proceed with your reservation.

This document was updated and/or last released on 15/01/2020.