Melbourne is a wonderfully cosmopolitan city with a vibrant arts culture, exciting shopping and markets, historically significant museums and buildings, and a passion for sport. It is no wonder that regular visitors to the city want to see as much as possible during their short visits but sometimes, public transport is simply not flexible enough for their purpose. This is when they turn to hire cars and specifically Alpha Car Hire.

With depots at Tullamarine and in the CBD, customers are treated to the convenience of free airport transfers and sparkling, new vehicles that are both affordable and reliable. From economy cars to family SUVs and 8-seater people movers, there is a vehicle to suit every purpose. This Australian owned car rental company prices the vehicles to be attractive to all but the most basic traveller and in doing so, opens up opportunities for their customers to explore not only Melbourne, but to get out of the city and see other parts of Victoria.

Hire Car vs. Tour Bus – No Contest

One of the great benefits of driving a rental car is the freedom it provides tourists to explore an iconic feature such as the Great Ocean Road. There are a number of coach companies that provide guided tours of the road, and many people are happy to explore the area in that fashion. However, you cannot choose your company on a tour bus, and it only takes one or two difficult people to spoil the experience for everyone. With a hired car, the power to choose the passengers rests with the driver, so not only is there freedom and flexibility, but also pleasant company to enjoy.

The Great Ocean Road hugs the southern coast of Victoria and affords the traveller unparalleled views of the ocean, beaches, majestic cliffs, rock stacks like the Twelve Apostles, lookouts and other photographic opportunities along the way. While the tour buses follow designated routes, the people in a hired car are free to navigate off the main highway and explore the little townships and hamlets that branch off the road.

Freedom to Hit the Side Roads with a Hired Car
Visits to some of the many vineyards in the area, fine dining in elegant surroundings on gourmet food grown in the region, sampling the delicious seafood caught off the coast and the beautifully crafted beer available from some of the many microbreweries are just some of the attractions. Difficult to achieve in a tour bus, the vehicle supplied by Alpha Car Hire can slip in and out of any destination, and find the delights hidden at the end of many a quiet, hidden side road.

Returning the vehicle is easy. It can be dropped off in the CBD or at the airport and the travellers can be on their way to their next destination in super quick time. For more information about car hire melbourne discount deals on car rentals, go to